Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently, provide information to site owners, and improve user experience.

2. Types of Cookies We Use

We use the following categories of cookies:

• Essential cookies: These are necessary for the basic functioning of the website. They include session cookies, language preferences, and the storage of your cookie consent choices. They do not require your consent as they are essential to provide the service.
• Analytics cookies: These help us understand how visitors interact with our site. We use Google Analytics 4 (GA4) to collect anonymous data about pages visited, session duration, and navigation flows. These cookies are only activated if you grant your consent.
• Marketing cookies: We use Google Ads to measure the effectiveness of our advertising campaigns and offer you more relevant ads. These cookies track your activity across different websites and are only activated with your explicit consent.
• Preference cookies: These allow the site to remember your choices (such as preferred language) and offer personalized features. They are only activated with your consent.

3. Google Consent Mode v2

Our site implements Google Consent Mode v2, a system that allows Google services (Analytics and Ads) to respect your privacy preferences. When you first visit our site, all non-essential cookies are disabled by default. Google services do not collect advertising or analytics data until you grant your consent. If you reject cookies, Google uses cookieless data modeling to maintain basic measurement functionalities without personally identifying you. Your preferences are stored locally and applied on each subsequent visit.

4. Managing Preferences

You can manage your cookie preferences at any time through our consent banner, which appears on your first visit or when your stored preferences are cleared. You can also configure your browser to block or delete cookies, although this may affect site functionality.

5. Cookie Duration

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a determined period: analytics cookies (Google Analytics): up to 14 months; marketing cookies (Google Ads): up to 540 days; preference cookies: up to 12 months; consent cookies (localStorage): indefinite until you manually clear them.

6. Updates

We may periodically update this Cookie Policy to reflect changes in our practices or applicable legislation. We recommend reviewing it regularly. For inquiries, contact us at info@novarioup.com.